Major League Baseball, The Home Depot build integrated marketing partnership
Major League Baseball, The Home Depot build integrated marketing partnership
Major League Baseball® (MLB) and The Home Depot®, the world's largest home improvement retailer, announced today they have created an integrated marketing partnership that includes exclusive category rights, advertising, special events, community relations activities, and in-store promotion.
The Home Depot, which has been designated the "Official Home Improvement Warehouse of Major League Baseball," will become the presenting sponsor of Wednesday Night Baseball on ESPN and also will sponsor Opening Night between the Yankees and Red Sox on April 3 (8 p.m. EDT, ESPN2).
As part of its advertising commitment to MLB, The Home Depot is planning a co-branded television spot with The Scotts Company that will feature Atlanta Braves pitcher John Smoltz. In addition, the company will launch an in-store initiative at all U.S. locations in early April with the distribution of the "2005 Major League Baseball Official Fan Guide." The guide includes a 2005 season preview along with schedules for all 30 Major League Baseball teams and useful consumer information about yard and garden care.
"We are extremely thrilled to welcome The Home Depot to the Major League Baseball sponsorship lineup," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "This partnership unites the National Pastime with the nation's largest home improvement retailer, providing tremendous potential for both Major League Baseball and The Home Depot to extend their brand messaging to consumers at Major League ballparks, The Home Depot retail locations and through exciting new marketing and promotional ventures."
"This sponsorship will showcase The Home Depot's products and services during the all-important spring lawn and garden season, and well into summer," said John Costello, Executive Vice President, Merchandising and Marketing, The Home Depot. "It's also an opportunity to involve many of our key vendors like The Scotts Company, Weber®, Toro® and Husky® through advertising and promotions."
The Home Depot also will be an active participant in Major League Baseball All-Star Week. The Home Depot will be an exhibiting sponsor of John Hancock All-Star FanFest and will fund the refurbishment of a youth baseball/softball field in the All-Star host city during each year of the agreement. The Major League Baseball Community Affairs department will select the field designated for improvement in conjunction with Boys & Girls Clubs of America, the official charity of Major League Baseball.
In addition to its new national partnership with Major League Baseball, The Home Depot also has local club sponsorship agreements with the Atlanta Braves, Boston Red Sox, Cincinnati Reds, Los Angeles Angels of Anaheim, San Diego Padres and Seattle Mariners.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information about Major League Baseball, log on to www.MLB.com.
About The Home Depot
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Major League Baseball® (MLB) and The Home Depot®, the world's largest home improvement retailer, announced today they have created an integrated marketing partnership that includes exclusive category rights, advertising, special events, community relations activities, and in-store promotion.
The Home Depot, which has been designated the "Official Home Improvement Warehouse of Major League Baseball," will become the presenting sponsor of Wednesday Night Baseball on ESPN and also will sponsor Opening Night between the Yankees and Red Sox on April 3 (8 p.m. EDT, ESPN2).
As part of its advertising commitment to MLB, The Home Depot is planning a co-branded television spot with The Scotts Company that will feature Atlanta Braves pitcher John Smoltz. In addition, the company will launch an in-store initiative at all U.S. locations in early April with the distribution of the "2005 Major League Baseball Official Fan Guide." The guide includes a 2005 season preview along with schedules for all 30 Major League Baseball teams and useful consumer information about yard and garden care.
"We are extremely thrilled to welcome The Home Depot to the Major League Baseball sponsorship lineup," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "This partnership unites the National Pastime with the nation's largest home improvement retailer, providing tremendous potential for both Major League Baseball and The Home Depot to extend their brand messaging to consumers at Major League ballparks, The Home Depot retail locations and through exciting new marketing and promotional ventures."
"This sponsorship will showcase The Home Depot's products and services during the all-important spring lawn and garden season, and well into summer," said John Costello, Executive Vice President, Merchandising and Marketing, The Home Depot. "It's also an opportunity to involve many of our key vendors like The Scotts Company, Weber®, Toro® and Husky® through advertising and promotions."
The Home Depot also will be an active participant in Major League Baseball All-Star Week. The Home Depot will be an exhibiting sponsor of John Hancock All-Star FanFest and will fund the refurbishment of a youth baseball/softball field in the All-Star host city during each year of the agreement. The Major League Baseball Community Affairs department will select the field designated for improvement in conjunction with Boys & Girls Clubs of America, the official charity of Major League Baseball.
In addition to its new national partnership with Major League Baseball, The Home Depot also has local club sponsorship agreements with the Atlanta Braves, Boston Red Sox, Cincinnati Reds, Los Angeles Angels of Anaheim, San Diego Padres and Seattle Mariners.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information about Major League Baseball, log on to www.MLB.com.
About The Home Depot
Founded in 1978, The Home Depot® is the world's largest home improvement specialty retailer and the second largest retailer in the United State href="http://www.worldfamousrecipes.com/index.php/627/">Recipes Recipes
Famous Quotes Jokes Famous Jokes Hairstyles for Teens
A Christmas Carol Christmas Carols Christmas Carols
Chicken Recipes Gatlinburg Cabins Chicken Recipes SMS.ac Pigeon Forge Tennessee SMS.ac Spelling Integrative Medical Healing Center of Arizona SMS.ac sms.ac sms.ac sms.ac sms.ac SMS.ac sms.ac sms.ac SMS.ac Pine Strawberry Museum SMS.ac SMS.ac sms.ac sms.ac SMS.AC SMS.ac SMS.ac SMS.ac
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